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Oct 14, 2014

Joe Sugarman is the author of Triggers, The AdWeek Copywriting Handbook and The 7 Forces of Success, as well as being a pioneer of many marketing techniques we use today, like taking credit card orders via toll-free numbers and the use of TV infomercials. / / -= Links =- / / - Books / Triggers - Joe Sugarman / Amazon: / / The AdWeek Copywriting Handbook / Amazon: / / The Seven Forces of Success / Amazon: / / You can try out a lot of the books we recommend in audio format with Audible: / / - Free trial with a free audio book download for PreneurCast listeners / / - Previous PreneurCast Episodes / All previous episodes are available over at along with show notes, links and full transcripts of each episode. / / -=- / For more information about Pete and Dom, visit us online at or drop us a line at: / / If you like what we?re doing, please leave us a review on iTunes or a comment on the Web Site at